2025 Black History Month Sweepstakes

2025 Black History Month Sweepstakes - Rules

Coca-Cola Bottling Company UNITED Inc. Presents
2025 Black History Month Sweepstakes
OFFICIAL RULES

NO PURCHASE OR STORE VISITATION NECESSARY TO ENTER OR TO WIN.
A PURCHASE OR STORE VISITATION WILL NOT INCREASE YOUR CHANCES OF WINNING.

THE PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE STATES OF ALABAMA, FLORIDA, GEORGIA, LOUISIANA, MISSISSIPPI, & TENNESSEE WHO ARE THE AGE OF MAJORITY AS DETAILED BELOW AT TIME OF ENTRY.

VOID OUTSIDE THE GEOGRAPHIC ELIGIBILITY LISTED ABOVE AND WHERE PROHIBITED.

1) PROMOTION PERIOD: Coca-Cola Bottling Company UNITED Inc. presents the 2025 Black History Month Sweepstakes (the “Sweepstakes” or “Promotion”) which starts on January 26, 2025 at 12:00:00 AM Eastern Time (“ET”) and ends on March 1, 2025 at 11:59:59 PM ET (the “Promotion Period”). The Administrator’s computer will serve as the official time keeping device for the Sweepstakes.

2) ELIGIBILITY: The Sweepstakes is open only to legal residents of the states of Alabama, Florida, Georgia, Louisiana, Mississippi, & Tennessee who at time of entry are the age of majority in their state of residence (21 in the state of Mississippi, 19 in the state of Alabama and 18 in the states of Florida, Georgia, Louisiana, & Tennessee). Employees and non-employee workers of Coca-Cola Bottling Company UNITED Inc. (the “Sponsor”), The Coca-Cola Company, other Coca-Cola Bottlers, Marden-Kane, Inc. (the “Administrator”), and their respective, parents, subsidiaries, affiliates, members, agents, representatives, officers, directors, shareholders, and employees that are involved in the development or execution of the Promotion (collectively “Released Entities”), and the immediate families (spouse and parents, children and siblings, and their respective spouses regardless of where they live) and individuals living in the same households, whether related or not, of the above, are not eligible to enter or win a prize. Each entrant (the “Entrant” or “Participant”) by participating in the Promotion agrees to be bound by the Official Rules and by Sponsor’s and/or Administrator’s decisions, which are final and binding in all matters related to this Promotion. Void outside the geographic eligibility listed above and where prohibited or restricted by law. This Promotion is subject to all applicable federal, state, and local laws and regulations.

3) HOW TO ENTER THE SWEEPSTAKES: During the Promotion Period, access the online entry form by scanning the Quick Response (“QR”) code found on advertising materials at participating retail locations in Alabama, Florida, Georgia, Louisiana, Mississippi, & Tennessee with your web-enabled mobile device. When using a web-enabled mobile device, message and data rates apply. You agree to incur any and all charges demanded by your wireless carrier. Not all mobile devices offer wireless Internet access; and wireless Internet access may not be available in all areas. Alternatively, to access the online entry form WITHOUT making a store visitation and scanning a QR code go to https://bit.ly/2025BlackHistoryMonthSweepstakes. To enter, follow the instructions to complete and submit the online entry form. As part of the Sweepstakes entry process, Entrants will be required to indicate that they have read, accept, and agree to be bound by these Official Rules. By completing and submitting the required information the Entrant will receive one (1) entry into the Sweepstakes (the "Entry"). Limit of one (1) Entry per person per day. For the purposes of this Promotion, a day is defined as the calendar day beginning at 12:00 AM ET and ending the same day at 11:59 PM ET. Entries received in excess of the limits stated herein will be void. Any entry information collected for/from the Sweepstakes shall be used only in a manner consistent with these Official Rules.

Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Except where prohibited by law, Entrants irrevocably grant to Sponsor, its affiliates, agents and licensees, the royalty-free right and permission to unconditionally reproduce, store, transmit, publish, display, use or reuse their name and prize information, as well as any other information or materials arising out of participation in the Sweepstakes for advertising, promotional, commercial, publicity and/or any other purposes (without limitation), in any and all media now or hereafter known, in any language, throughout the world, and in any manner without further review, notice, approval, consideration or compensation to the Entrant. Unless prohibited by law, Entrants waive any rights of privacy, rights of publicity, intellectual property rights, and other rights that may preclude Sponsor from using or disclosing all or any part of an Entry in any manner and for any purpose. By participating, Entrants further release Sponsor from any future claims arising out of any use or disclosure of Entrants participation consistent with these Official Rules. By participating, Entrants acknowledge and agree that Entrants will not now or in the future be paid or compensated in any way for participation in the Sweepstakes or for granting the Sponsor any of the rights set out in these Official Rules, whether chosen as a winner or not. Entrants further agree that Sponsor is not obligated to make use of any of the rights granted in these Official Rules.

4) RANDOM DRAWING: A random drawing will be held on or about March 3, 2025 from among all eligible Entries received in the Sweepstakes. The drawing will be conducted by the Administrator, an independent judging organization, whose decisions are final and binding on all matters relating to this Sweepstakes. Potential winner is subject to eligibility verification and compliance with these Official Rules. Odds of winning depend on the total number of eligible Entries received.

5) PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”): One (1) Grand Prize: A trip for the winner and up to three (3) guests to Birmingham, Alabama. Prize consists of round trip, coach-class air transportation for four (4) from a major airport near winner’s home (determined by Sponsor in its sole discretion). Should the winner reside within 200 miles of Birmingham Alabama, air transportation may be substituted with another method of transportation by the Sponsor in its sole discretion; 2-nights' accommodations of Sponsor’s choosing (one (1) room, quadruple occupancy); four (4) tickets to the Negro Southern League Museum; four (4) tickets to the Birmingham Civil Rights Institute; four (4) tickets to the 16th Street Baptist Church; and a $500 Gift Card (as solely determined by the Sponsor) for incidentals. Total Maximum ARV of the Grand Prize offered in the Sweepstakes: $2,960. Grand Prize must be taken by March 1, 2026 or forfeited in its entirety.

6) PRIZE RESTRICTIONS: Gift Card and tickets are subject to terms and conditions specified by the issuer, and winner and guests agree to comply with such terms and conditions as well as with all venue rules and regulations. No substitutions, cash equivalents, or transfer of prize permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value as legally permitted. Prize may not be sold, bartered, or exchanged by winner. Prize consists of only those items specifically listed as part of the prize. Sponsor makes no warranties, and hereby disclaims any and all warranties, expressed or implied, concerning any prize furnished by third parties in connection with the Sweepstakes. At Sponsor’s sole discretion, prize may vary to what has been advertised, pictured, etc. Released Entities are not responsible for damage or loss of a prize after it has been delivered to the confirmed winner. Prize will be fulfilled by the Administrator after verification of eligibility.

Travel must be made through the Administrator or Administrator’s travel agent and is subject to the restrictions in these Official Rules. Grand Prize must be taken by March 1, 2026 or forfeited in its entirety. Trip must be booked at least sixty (60) days prior to intended departure date. The prize will be forfeited if: (1) prize winner is not available to travel on the date specified by the Sponsor; or (2) proper travel documents (e.g., photo id, passport, etc.) are not obtained by the prize winner by the date specified by the Sponsor. The prize winner and his or her travel companions must travel together on the same itinerary. The prize winner is bound by the terms and conditions of all airlines and other third-party service providers used in connection with the prize. The prize winner is solely responsible for their and their guests’ use of their prize. Released Entities are not responsible if tickets, wristbands, etc. are lost, stolen, or misplaced or if any booked transportation is missed for any reason by a prize winner or their guest and none will be replaced. Trip components are subject to change without notice.

A deposit or payment in advance, or presentation of a credit card by the winner, may be required at the time of check-in at the hotel. Unless otherwise noted, any hotel cancellations or changes to hotel reservations after confirmation must be made with the hotel directly, and the winner is solely responsible for any charges or fees arising from changes made directly with the hotel. Guests traveling with the winner must, at time of prize fulfillment, be at least 18 years of age (should the winner be between 18 and 20 years of age, their guest must be at least 21 years of age) unless they are the child of the winner, in which case the parent or legal guardian of such minor travel companion(s) must sign and return a release on their behalf. Winner and the winner’s guests must possess valid photo ID and required travel documents and are solely responsible for obtaining any travel insurance (and all other forms of insurance) that they wish to obtain at their own expense and hereby acknowledge that the Sponsor and Administrator have not and will not obtain or provide travel insurance or any other form of insurance.

All expenses and incidentals not specifically mentioned herein as being provided, are not included as part of the prize, and are the sole responsibility of the prize winner and his/her guest, including, but not limited to: all ground transportation, travel and other applicable insurance, room service, bag check fees, parking fees, laundry service, food, beverages, merchandise, souvenirs, telephone calls, tips, gratuities, service charges and any other personal expenses incurred. Prize winner agrees that the Sponsor is not responsible in any way for any additional expenses, omissions, delays or re-routing resulting from any acts of any government or authority and acknowledge that they are solely responsible for any actions, claims or liabilities of their guest related to any prize-related activity, including, without limitation, any actions, claims or liabilities related to a guest’s use of the prize.

If the prize trip, in part or in its entirety, is unable to take place as planned for reasons including, but not limited to, scheduling conflicts, cancellations, postponements, delays, an event of force majeure (any acts of God, natural catastrophes, public enemies, war, acts of terrorism, civil commotion, riot, strikes or labor difficulties, lockout, judicial or government order, or other requirement of law, or national emergencies or any other cause beyond the Sponsor’s reasonable control), an unforeseeable health event (e.g., pandemic or epidemic), or for any other reason whatsoever, or for any other reason whatsoever, then Sponsor will have no obligation to award compensation in lieu thereof.

7) POTENTIAL WINNER NOTIFICATION AND CLEARANCE: The potential winner will be contacted by the Administrator via email and will be required to complete, sign, and return the following documents (collectively, the “Documents”): [1] an Affidavit of Eligibility and Liability Release and where legal, a Publicity Release; [2] IRS Form W-9 to include winner’s social security number that will be used only for the purpose of reporting the winner’s prize earnings to the Internal Revenue Service (required for any prize awarded over $600 in value); and [3] a Travel Release (for the winner and guests). If the potential winner (i) cannot be contacted after a reasonable attempt has been made by Administrator (as determined in Sponsor’s sole discretion); or (ii) fails to return the completed Documents by the date stated in the notification letter/email; or (iii) refuses the prize; or (iv) the prize or prize notification is rejected or returned as undeliverable, then such potential winner will be disqualified and forfeits all rights to be deemed a winner and an alternate potential winner will be notified, time permitting. Upon prize forfeiture, no compensation will be given.

8) OTHER INFORMATION: All federal, state, and other tax liabilities arising from a prize are the sole responsibility of the prize winner. Sponsor and/or Administrator will not enter into any correspondence, including email with non-winning entrants. The Official Rules prevail should there be any conflict or uncertainty relating to the Promotion based on information or advice provided by any of the Released Entities.

9) CONDUCT: By entering into this Promotion and/or receiving a prize, Entrants and prize winner agree to be bound by these Official Rules and waive any rights to claim ambiguity in the Promotion or these Official Rules. These Official Rules are accessible at https://bit.ly/2025BlackHistoryMonthSweepstakes throughout the Promotion Period. Failure to comply with these Official Rules will result in disqualification. The Sponsor reserves the right, at its sole discretion, to disqualify any individual: (a) suspected of tampering with the Entry process or the operation of the Promotion; (b) to be acting in any manner deemed by the Sponsor to be in violation of the Official Rules; (c) to be acting in any manner deemed by the Sponsor to constitute unsportsmanlike or disruptive behavior, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

10) LIMITATIONS OF LIABILITY: The Released Entities assume no responsibility or liability for (a) any incorrect or inaccurate Entry information, or for any lost, late, illegible, stolen, incomplete, invalid, unintelligible, misdirected, faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of Entries at any point in the operation of this Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of the Internet or any combination thereof; or (e) any injury or damage to the participant’s or to any other person's computer/mobile device which may be related to or resulting from any attempt to participate in the Promotion or download any materials from the Promotion. If, for any reason, the Sweepstakes is not able to run through completion for reasons which may include, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, including any other factors beyond Sponsor’s reasonable control such as war, riots, terrorism, civil unrest, strikes, blackouts, supply shortages, order of governmental authority, an “act of God” (e.g., natural disasters, weather, etc.) or an unforeseeable health event (e.g. pandemic or epidemic), then the Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes in whole or in part, without further liability to the Entrants or third parties. In the event the Sweepstakes is cancelled, Sponsor reserves the right to award prize from among all eligible non-suspect Entries received prior to the time of the action or event warranting such cancellation. With regard to this Sweepstakes, the Sponsor will only contact those Entrants deemed a potential winner for purposes of clearance and awarding of the prize(s).

11) ENTRANT AND WINNER RELEASES: All Entrants, as a condition of Entry into the Promotion, agree to release and hold harmless the Released Entities from and against any and all liability, loss, claims, demands or actions of any kind whatsoever for injuries, damages, costs, or losses to persons or property which may be sustained in connection with: (a) Entrant’s participation in the Sweepstakes or accessing the online entry form; (b) submitting an Entry or otherwise participating in any aspect of the Promotion; (c) the delivery, mis-delivery, acceptance, receipt, ownership, use or misuse of any prize awarded (including any travel/activity related thereto), including but not limited to claims of personal injury, death and/or property damage; (d) any typographical or other error in these Official Rules or the announcement of the offering of the prize; or (e) any claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property-related cause of action.

Entrants agree to be bound by these Rules and consent to the use of their names, address, photographs, any statements made by Entrants, actual or simulated likenesses, and/or biographical information for public relations, advertising and promotional purposes, throughout the universe, by Sponsor and its designees in any and all media, whether now known or hereafter devised, without notice or further compensation, unless prohibited by law.

12) PRIVACY: By entering the Promotion, you grant the Sponsor permission to use your personal information in accordance with Sponsor’s Privacy Policy. By participating in the Promotion, Entrants hereby acknowledge that they have read and accepted Sponsor’s privacy policy. Information collected from Entrants (such as name, postal address and email address) will not be re-used, sold or shared in any manner by the Sponsor or any third parties unless Entrant has opted-in to receive additional information and marketing or promotional material from the Sponsor or a third party.

13) GENERAL: Any attempt by a person to use multiple e-mail accounts to enter more than once will result in disqualification. Entries will be deemed made by the authorized account holder of the e-mail address used at time of Entry. In the event of a dispute over who submitted a winning Entry, the Authorized Account Holder of the e-mail address attached to that winning Entry will be declared the winner. “Authorized Account Holder” is defined as the natural person assigned to an e-mail address by an internet access provider, on-line service provider or other organization responsible for assigning e-mail addresses for the domain associated with the username/e-mail address in question. Potential winner may be asked to provide Sponsor with satisfactory proof that he/she is the Authorized Account Holder of the e-mail address associated with the potential winning Entry. Entry generated by a script, macro or other automated means will be disqualified. Entries that are incomplete, illegible, or corrupted are void and will not be accepted.

14) DISPUTES AND GOVERNING LAW: This Promotion is conducted in English (which will be given its everyday ordinary meaning), and Entrant agrees that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resorting to any form of class action, and exclusively by the United States District Court in Birmingham, Alabama (or if such court does not have jurisdiction, then the appropriate state court in Birmingham, Alabama); and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in the Promotion, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Alabama, without giving effect to any choice of law or conflict of law rules (whether of the State of Alabama or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Alabama.

15) WINNER’S LIST: To receive a copy of the winner’s list, available after March 31, 2025, send an email with subject line: "2025 Black History Month Sweepstakes” to winnerslist@mardenkane.com. All such requests must be received by April 30, 2025.

16) SPONSOR AND ADMINISTRATOR: “Sponsor”: Coca-Cola Bottling Company UNITED INC., 4600 East Lake Blvd., Birmingham, AL 35217. The “Administrator” is Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, NY 11791.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

The Negro Southern League Museum, Birmingham Civil Rights Institute, and the 16th Street Baptist Church are not sponsors of this Sweepstakes.